Why We Don't Accept Vision Insurances

Often times the first question someone asks is, "do you accept my vision insurance?" Vision insurance is overrated and isn't all it's cracked up to be. Let me explain why...

First and foremost, not all vision products are created equally. Sure, you can get a "name brand" pair of frames with progressive bifocals and anti-reflective coating for only $263 with your insurance plan, but you get what you pay for. Plain and simple. More than likely those will be thrown into a drawer because you can't see out of them. Or, three months after wearing them the temple breaks and when you take them back to be repaired, they tell you that you have to buy a new frame. It doesn't sound like a great deal after all, does it?

Because we're not a big box store (who's owned by the insurance company, by the way), we have the freedom to choose what products we want to sell. Have you seen a sleek and sparkly Jimmy Choo frame at a chain store? Me either. Not only that, we're not dictated by the insurance companies as to what lab will fabricate the glasses; we do the work ourselves, which maintains the quality and integrity of the products we sell. So if you want a solid, stylish pair of glasses that you can see out of, you're going to have to pay more than your co-pay.

By not accepting vision insurance, we're able to give you an entire experience. You're not number 13 in line waiting for the girl who worked at a department store in the mall just four months ago. We've been doing this a little bit longer than four months ;) We pride ourselves on providing the absolute highest level of service to our customers.
This is our livelihood; it's OUR business. We're not owned by a corporate chain whose CEO knows absolutely nothing about the industry, let alone it's customers. We'll lay out the red carpet for you and stand behind what we sell. At the end of the day we want you to be happy and absolutely love your eyewear. You can't get that level of care at opticals that accept vision insurance. You're just a number to them and to be honest, they probably don't care about helping you find that really cool frame you saw someone wearing on your favorite tv show.

There's a reason why, after 22 years, we're still able to be in business and not take vision insurance. We truly care about each and every one of our customers. After all, you're a walking advertisement for us-of course we want you to not only look good, but feel good in your new glasses!

-Jen