Effective Date: 10/23/2025
This Privacy Policy explains how Hampden Optical (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit our website HampdenOptical.com (the “Website”).
We are committed to protecting your personal information and your right to privacy. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.
1. Information We Collect
We may collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, when you participate in activities on the Website, or otherwise when you contact us.
A. Personal Information
The personal information we collect depends on the context of your interactions with us and the Website, and may include:
- Contact Data: Name, email address, mailing address, and telephone number.
- Appointment Data: Details related to appointment scheduling, including preferred date and time, and the nature of your visit.
- Health Information (Limited): If you use the site to request an appointment, you may voluntarily provide very limited health information (e.g., “I need a contact lens exam”). However, sensitive Protected Health Information (PHI) is primarily collected and governed by our in-office HIPAA policies, not this website.
- Payment Data: We do not directly collect payment information on the Website. Any links to online bill payment will direct you to a secure, third-party processor.
B. Automatically Collected Information
When you visit our Website, we automatically collect certain information, which includes:
- Log and Usage Data: Information that your browser automatically sends whenever you visit the Website. This may include your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and dates/times of access.
- Cookies and Tracking: We may use cookies and similar tracking technologies (like web beacons) to access or store information. These help us understand how you use the Website and improve the user experience. You can control cookies through your browser settings.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To Schedule and Manage Appointments: To confirm, reschedule, or remind you about your eye care appointments.
- To Respond to Inquiries: To respond to your questions or requests for information.
- To Market and Communicate: To send you promotional information about our services, products, and specials (you can opt-out at any time).
- To Improve Our Website: To analyze usage trends and track user interactions to improve the design and functionality of the Website.
- For Legal Compliance: To comply with legal obligations, such as responding to a subpoena or government request.
3. Disclosure of Your Information
We do not sell or rent your personal information to third parties. We may disclose your information in the following situations:
- With Your Consent: We may disclose your personal information for any purpose with your consent.
- Third-Party Service Providers: We may share your data with trusted third-party vendors, consultants, and other service providers who perform services for us or on our behalf. This typically includes website hosting, data analysis, and email delivery services. These parties are generally prohibited from using your personal information for any purpose other than providing services to us.
- Compliance with Laws: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
4. Security of Your Information
We use reasonable administrative, technical, and physical security measures designed to protect the personal information you submit to us. However, please remember that no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. We cannot guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
5. Third-Party Websites
The Website may contain links to third-party websites, such as insurance providers or product manufacturers. This Privacy Policy does not cover any third-party links or websites. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to review their privacy policies before disclosing any personal information.
6. Policy for Children
We do not knowingly solicit data from or market to children under 13 years of age. By using the Website, you represent that you are at least 13 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Website. If we learn that personal information from users less than 13 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.
7. Your Privacy Rights
Depending on where you live, you may have specific rights regarding your personal information, such as:
- Opt-Out of Marketing: You can unsubscribe from our marketing email list at any time by clicking on the “unsubscribe” link in the emails that we send or by contacting us directly.
- Access, Correction, or Deletion: You may contact us to request access to, correction of, or deletion of the personal information you have provided to us.
8. Contact Information
If you have questions or comments about this Privacy Policy, you may contact us at:
Hampden OpticalAddress:
4900 Carlisle Pike, Mechanicsburg, PA 17050
Phone:(717) 901-3939
Email:sales@hampdenoptical.com